Website Design Sheffield

We're Ion Digital — an independent creative agency that combines strategic and creative thinking to deliver gimmick free, compelling and effective Web, eCommerce systems and online marketing to companies both in the UK and Internationally.

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Telephone: 0844 45 35 521
Email: hello@iondigital.co.uk

Ion Digital Limited
The Electric Works
Sheffield Digital Campus
Sheffield, S1 2BJ

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PROTECT IP / SOPA Breaks The Internet

If you do not support Protect IP / SOPA please share the folowing video with your followers and help us create a free and open internet for all without restrictions.

Video Courtesy of by Fight for the Future

Some of the best fonts for 2012 Pt 1

We love typography here at Ion and were always on the look out for great typefaces to add to our collection. Whilst browsing the web a few weeks ago we came across the collection from the Lost Type Co-Op.

Continue reading “Some of the best fonts for 2012 Pt 1” »

High Time for Web Design in Sheffield as Digital Region Rolls Out

The roll-out of the Digital Region initiative has numerous implications for the future of eCommerce in the South Yorkshire area – and for web design in Sheffield in particular.

Sheffield is at the core of the project, which aims to deliver superfast broadband internet access at speeds of 25 Mbps on average to both businesses and residential customers throughout South Yorkshire.

For companies with an online presence, that means it is the perfect time to look into more modern web design as Sheffield residents gain the kind of bandwidth needed to deliver graphical, integrated eCommerce sites more quickly.

Continue reading “High Time for Web Design in Sheffield as Digital Region Rolls Out” »

What is Google Plus and Do I Need It?

Just come across this neat little video that explains just what Google plus is and how it basically works.

How To Work With Google Location Search

So you have a website and you want to make sure you’re targeting a local search audience?

That’s actually not as hard as it might first seem – in fact, Google is already doing some of the work for you. Google Location will tailor the search results people see based on where they are, so people close to where you are should be more likely to see your site ranked higher in their results.

How is this done? It’s really quite simple…

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How To Track Twitter Inbound Links in Google Analytics

This is the first in a number of posts we’ll be doing about the ways you can track inbound links from Twitter on Google Analytics.

First you need to decide which approach to take – you can filter out non-Twitter traffic, but that’s a slightly extreme approach. You can use UTM tags to tell Google Analytics your campaign names and redefine the source and medium of your links as Twitter, social, blogging or whatever you choose. But this permanently alters the data stored.

A good – and fairly easy – compromise is to segment your Twitter traffic data so you can display it separately from the traffic for your whole site in Google Analytics.

Continue reading “How To Track Twitter Inbound Links in Google Analytics” »

How To Go Orbital in the Twitterverse

Twitter, on the face of it, is a simple enough concept – 140 characters to let your friends know what you’re doing.

But power users – including those who are currently using Twitter for eCommerce – know there is more to it than that.

Each tweet is an attempt to break free from the gravity of your own profile and spiral off into the deep space of viral marketing – and there are plenty of functions you can use to help give you a boost.

Knowing which deliver a more targeted message and which offer a broader-reaching but less specific route to your audience could be the key to success or failure.

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How To Drive Impulse Buys

Have you ever seen a piece of research that seems too strange to be true?

The upcoming August edition of the Journal of Consumer Research (JCR) has one study that adds a new dimension to digital marketing, particularly if you have a list of repeat customers or subscribers.

According to Kurt Carlson of Georgetown University and Jacqueline Conard of Belmont University, the chances we get in childhood directly affect how quickly we make buying decisions as adults.

In particular, if your surname begins with an A, you’re more likely to find yourself at the front of the queue for all manner of school-age activities.

Those with a Z-name, by contrast, find themselves at the back of the line more often – and become more opportunistic as a result.

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Twitter users urged to login and view a video

Earlier today I noticed a DM from one of my followers asking “Is this you in this video?” whereupon a TinyURL link is presented to click, a Twitter login screen pops up and looks convincing enough to be the real Twitter, until you enter your username and password, you are then redirected back to the Twitter login screen as if there has been an error.

Continue reading “Twitter users urged to login and view a video” »

Bridging the gender gap in eCommerce

There’s always plenty of talk about age in eCommerce – from teenage early adopters to the rise of the silver surfer – but in many cases gender gets pushed to one side.

Of course there are the old adages – women hold much of the spending power, as they tend to make the most trips to the shops – but as more people spend online, things are changing.

Continue reading “Bridging the gender gap in eCommerce” »