Website Design Sheffield

We're Ion Digital — an independent creative agency that combines strategic and creative thinking to deliver gimmick free, compelling and effective Web, eCommerce systems and online marketing to companies both in the UK and Internationally.

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Ion Digital Limited
The Electric Works
Sheffield Digital Campus
Sheffield, S1 2BJ

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High Time for Web Design in Sheffield as Digital Region Rolls Out

The roll-out of the Digital Region initiative has numerous implications for the future of eCommerce in the South Yorkshire area – and for web design in Sheffield in particular.

Sheffield is at the core of the project, which aims to deliver superfast broadband internet access at speeds of 25 Mbps on average to both businesses and residential customers throughout South Yorkshire.

For companies with an online presence, that means it is the perfect time to look into more modern web design as Sheffield residents gain the kind of bandwidth needed to deliver graphical, integrated eCommerce sites more quickly.

Continue reading “High Time for Web Design in Sheffield as Digital Region Rolls Out” »

How To Drive Impulse Buys

Have you ever seen a piece of research that seems too strange to be true?

The upcoming August edition of the Journal of Consumer Research (JCR) has one study that adds a new dimension to digital marketing, particularly if you have a list of repeat customers or subscribers.

According to Kurt Carlson of Georgetown University and Jacqueline Conard of Belmont University, the chances we get in childhood directly affect how quickly we make buying decisions as adults.

In particular, if your surname begins with an A, you’re more likely to find yourself at the front of the queue for all manner of school-age activities.

Those with a Z-name, by contrast, find themselves at the back of the line more often – and become more opportunistic as a result.

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Bridging the gender gap in eCommerce

There’s always plenty of talk about age in eCommerce – from teenage early adopters to the rise of the silver surfer – but in many cases gender gets pushed to one side.

Of course there are the old adages – women hold much of the spending power, as they tend to make the most trips to the shops – but as more people spend online, things are changing.

Continue reading “Bridging the gender gap in eCommerce” »