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We're Ion Digital — an independent creative agency that combines strategic and creative thinking to deliver gimmick free, compelling and effective Web, eCommerce systems and online marketing to companies both in the UK and Internationally.

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How To Work With Google Location Search

So you have a website and you want to make sure you’re targeting a local search audience?

That’s actually not as hard as it might first seem – in fact, Google is already doing some of the work for you. Google Location will tailor the search results people see based on where they are, so people close to where you are should be more likely to see your site ranked higher in their results.

How is this done? It’s really quite simple…

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How To Track Twitter Inbound Links in Google Analytics

This is the first in a number of posts we’ll be doing about the ways you can track inbound links from Twitter on Google Analytics.

First you need to decide which approach to take – you can filter out non-Twitter traffic, but that’s a slightly extreme approach. You can use UTM tags to tell Google Analytics your campaign names and redefine the source and medium of your links as Twitter, social, blogging or whatever you choose. But this permanently alters the data stored.

A good – and fairly easy – compromise is to segment your Twitter traffic data so you can display it separately from the traffic for your whole site in Google Analytics.

Continue reading “How To Track Twitter Inbound Links in Google Analytics” »

How To Go Orbital in the Twitterverse

Twitter, on the face of it, is a simple enough concept – 140 characters to let your friends know what you’re doing.

But power users – including those who are currently using Twitter for eCommerce – know there is more to it than that.

Each tweet is an attempt to break free from the gravity of your own profile and spiral off into the deep space of viral marketing – and there are plenty of functions you can use to help give you a boost.

Knowing which deliver a more targeted message and which offer a broader-reaching but less specific route to your audience could be the key to success or failure.

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Twitter users urged to login and view a video

Earlier today I noticed a DM from one of my followers asking “Is this you in this video?” whereupon a TinyURL link is presented to click, a Twitter login screen pops up and looks convincing enough to be the real Twitter, until you enter your username and password, you are then redirected back to the Twitter login screen as if there has been an error.

Continue reading “Twitter users urged to login and view a video” »