EPRC is the Estate Preservation Resource Centre, developed by Ion for APS Legal and Associates and Alexander Calder Finance.

Following extensive research and meetings with partners, we settled on a book as the ideal imagery, representing the legal profession, knowledge and the ‘open-book’ philosophy of providing training and advice to others.

With a ‘franchise in a box’ model planned further down the line, the book icon is due to evolve into brand-appropriate software packaging.

The brand as a whole promises both industry appeal and an open yet official approach to the legal profession.