Garden Store UK required a name and brand proposal, based on Ion’s research into the market – both on and offline – and the existing competitor landscape.

We were able to develop this based on the knowledge provided at the initial meeting we had with Garden Store UK’s dynamic team.

In an in-depth planning stage, we learned the company’s business plan and requirements and developed a shared vision.

Beyond the initial naming and branding, Ion also outlined a multi-stage plan to develop a Magento online store with ad campaigns, search optimisation and banner graphics.

Against three other bidding hopefuls, Ion won the pitch and are now working with Garden Store UK, building the style for the company’s eCommerce platform and enjoying working with this great set of guys.