Ion’s branding and digital specialists created the name concept for Stream, a new IPTV and AV company.

The ‘S’ logo – a closed loop in the style of a Mobius strip – carries the notion of space-time and infinity, perfect for the modern-day possibilities unlocked by streaming media anywhere and on-demand.

FS Albert, the typeface selected for the accompanying text, is a strong yet friendly sans-serif font which carries the same ideas of modernity and simplicity, but should also be robust enough for any future corporate applications of Stream’s brand identity.